Your Diamond Expert
David Law – Sourcing Exceptional Diamonds Since 1984
Every diamond is unique, just like the person who wears it. With so many options, choosing the right one can feel overwhelming, but working with a diamond expert becomes an exciting and effortless journey.
Choosing the Right Diamond – Expert Guidance You Can Trust
Whether you prefer natural diamonds or lab-grown alternatives, I guide you with impartial expertise to find a diamond that matches your style, values, and budget.
By understanding the key factors—Cut, Colour, Clarity, and Carat—you can make an informed choice and get the best value for your investment
Your Diamond Expert David Law
For over 40 years, I have sourced and selected diamonds for my clients with a keen eye for brilliance and beauty.
When you work with me, there’s no overwhelming list or pressure to choose from stock. Instead, I handpick a selection of diamonds that match your vision, ensuring you experience the WOW factor when you see them in person.
Natural vs. Lab-Grown Diamonds – Which is Right for You?
Both natural and lab-grown diamonds offer stunning beauty—the right choice depends on what matters most to you.
✔ Natural Diamonds – Formed over billions of years beneath the earth, each carries a unique history and rarity.
✔ Lab-Grown Diamonds – Created using the HPHT (High-Pressure High-Temperature) method, ensuring exceptional quality, brilliance, and durability
Making an Informed Diamond Choice with Confidence
💎 My Approach: I provide impartial, expert advice on both options, helping you choose a diamond that aligns with your style, values, and budget.
All my lab-grown diamonds come with both a GIA certificate and an American Gem Society (AGS) report, offering additional assurance of their quality and grading integrity.
Find Your Perfect Diamond with Confidence
Choosing a diamond is a personal journey, and I’m here to make it exciting, transparent, and tailored to you. Let’s find a diamond that truly speaks to you—whether natural or lab-grown.
The Diamond 4 C's - Explained
The 4C's - Diamond Colour
Diamond colour impacts both its beauty and value. In most cases, the less colour, the rarer and more valuable the diamond—but there are exceptions, like fancy-coloured diamonds (pink, yellow, blue) that have their unique appeal.
The GIA colour scale grades diamonds from D (completely colourless) to Z (light yellow or brown). Each grade is assessed under controlled lighting to ensure accuracy.
💎 My Approach: I help you understand how colour influences a diamond’s look and price so you can balance beauty and budget.
The 4 C's - Diamond Clarity
Clarity measures a diamond’s natural inclusions (internal) and blemishes (external). Nearly all diamonds have some imperfections, but most are too small to see without magnification.
The GIA clarity scale ranges from:
- FL (Flawless) – No imperfections visible under 10x magnification.
- VS (Very Slightly Included) – Minor inclusions, barely visible under magnification.
- I1–I3 (Included) – Noticeable imperfections that can affect appearance.
The 4C's - Diamond Cut
Cut is the most important of the 4Cs—it determines a diamond’s brilliance, fire, and sparkle. A well-cut diamond acts like a mirror, bouncing light through its facets and returning it to the eye.
Diamond cuts range from Excellent to Poor, with shapes including:
💎 Round Brilliant, Princess, Oval, Marquise, Pear, and Emerald.
💎 My Approach: I help you choose a cut that maximizes brilliance, ensuring your diamond has the sparkle it deserves.
The 4C's - Diamond Carat
Carat weight refers to the physical weight of a diamond, not its size. 1 carat = 0.2 grams, but the appearance can vary based on the cut and proportions.
💎 A larger diamond isn’t always the better choice—I help you explore options where a slightly smaller carat weight with a superior cut may offer more brilliance and value.
What Makes a Lab-Grown Diamond Shine?
HPHT vs. CVD – The Diamond Growth Process Matters
Lab-grown diamonds are real diamonds, but their quality varies. While mass-produced CVD diamonds are often cheaper, HPHT diamonds offer superior brilliance and consistency.
That’s why David exclusively endorses HPHT diamonds in his lab-grown diamond ring creations.
✔ HPHT (High Pressure, High Temperature)
Produces natural-looking diamonds with exceptional colour, clarity, and brilliance, requiring no post-growth enhancements
✖ CVD (Chemical Vapour Deposition)
A mass-produced process often requires artificial treatments to improve colour and clarity.
I only offer hand-selected HPHT lab diamonds for flawless brilliance—ensuring exceptional quality and beauty in every engagement ring I create.
Why You Should Consider a Lab-Grown Diamond
Ethically Grown – Created responsibly with no environmental impact from mining.
Lab-grown diamonds eliminate the need for mining, reducing the ecological footprint while maintaining the brilliance and durability of a natural diamond.
Identical quality – Brilliance, durability, and beauty to natural diamonds
With the same chemical, optical, and physical properties as mined diamonds, lab-grown diamonds offer exceptional clarity and radiance.
Greater flexibility – Choose a larger, higher colour and clarity diamond
Lab diamonds allow you to opt for a stone with higher specifications while staying within budget, giving you more freedom to create your perfect ring.
Exceptional value – Enjoy the prestige of a diamond at a more accessible price.
Lab-grown diamonds are created using advanced technology, offering significant cost savings without sacrificing beauty or craftsmanship.
Let’s Find Your Perfect Diamond Together
Your Diamond, Your Story, Your Design, Your Experience, Wherever You Are Across London And The Home Counties
David Law ' Your Personal Jeweller '
I am a proud member of the National Association of Jewellers, the hallmark of honesty, craftsmanship, and integrity in the jewellery industry.
